Monday, October 23, 2006

8981

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Sunday, August 13, 2006

Easy Steps To Make Big $$ Selling Other Peoples Stuff

Todd W. Winslow

Maximizing Click Through Traffic

December 7, 2001

Anyone who runs affiliate programs on their website or who advertises on
other sites, knows the importance of click through traffic. The higher
your
click through percentage, the higher your profits. Whether your income is
generated by the hit, lead or sale, or any combination thereof, maximizing
click through traffic is crucial in successfully marketing on the web.

The term click through is synonymous with the term hit - when a site
visitor
clicks a banner or text link taking them to another site or webpage.

In this article I will focus on the vast difference between banner ads and
text links.

Banner Ads vs. Text Links:

If you're only promoting your affiliate programs or advertising your own
business using banner ads, you're losing the vast majority of your click
through traffic, which translates into lost income.

Banner ads tend to have a much lower click through percentage than text
links. They also slow the speed at which your page loads and can be
distracting - even annoying, to your site visitors. We're all very
familiar
with banner ads, as they are everywhere, which may partially explain their
low click through or hit percentage. A lesser used and vastly more
successful
tactic is the text link.

A text link is a very short description of the merchant's program,
product,
or service with a hyperlink to their website.

Example:

Learn how to start and promote an online business - FREE. Click Here

The words CLICK HERE are a hyperlink connecting to the merchant's site -
http://www.taddgroup.com

The advantage of using text links over banner ads are numerous. The most
important is they have a much higher click through or hit percentage than
do
banner ads.

The following example is actual statistics from one page on our website
using
one hour of traffic.

Product 1:

Banner Ad: 109 impressions / 5 hits Text Link: 109 impressions / 54 hits

As you can see, the text link for the same product has a far higher hit to
impression ratio, than does the banner ad. Program 1 banner ad has a 5%
hit
to impression ratio, while the text link for the same product has a 50%
hit
to impression ratio. This means the text link is generating ten times more
traffic than the banner ad for the same product.

Using Product 1 as an example, this has a hit to sale conversion ratio of
40%
(Ten hits would generate four sales.) Using a profit of only $1 from each
sale, this converts to the following:

Product 1:

Banner Ad: Products Sold: 2 Profit: $ 2. Text Link: Products Sold: 22
Profit:
$22.

If the above was representative of the average traffic/sales generated in
an
hour, this would equate to the following daily income:

Daily Banner Ad Income: $ 48. Daily Text Link Income : $528.

This example is used for illustrative purposes only. Your actual
statistics
may vary. However, one thing will remain constant, almost without
exception,
text links will far surpass banner ads for generating hits.

Examples for using text links and the various wording and presentation of
text links can be found on our website: http://www.taddgroup.com and on
our
sister site http://www.mysticbeagle.com

I strongly encourage anyone who isn't already using text links, to give
it a
try. Post a text link on the same page as a banner (for the same product),
and track the click through percentages for each over a couple of weeks. I
think you'll be amazed by the difference, and pleased by the increase in
your
profits.

As a side note, if you insist on using banners, try using interactive
banners
- those which provide a function such as a search box, etc. These
generally
get twice the hits as do regular banner ads, but still cannot compare the
what a text link will generate.

Wednesday, August 09, 2006

Why Aren't You Making a Ton of Cash as an Affiliate?

Shannon Herod

How to Effectively Plan an Affiliate Site

September 15, 2005

I was running out of patience and the hatred of it all was setting in.
Whirling around the net searching for that one piece of gold that was
going to set everything in motion and bring a windfall of cash was just a
big waste of time

I was running out of patience and the hatred of it all was setting in.
Whirling around the net searching for that one piece of gold that was
going to set everything in motion and bring a windfall of cash was just a
big waste of time. Thousands of dollars wasted and countless hours
wasted with not one single return of investment.

That was the way that I started my business. As you can imagine I was
getting nowhere fast. Setting up running and profiting from an Internet
business takes more than just a web site, an e-mail account, and a
computer. You need a plan of action, what direction are you going to go
with your web site, what products will you promote, what other sources of
revenue will you have, and many other factors will determine your success.

Affiliate Game Plan

I can give you a quick glimpse or taste of a simple plan that you can put
in effect. This plane is going to focus on affiliate marketing in the
arena of Internet marketing.

OK, here is a simple little plan but at least it's a plan.

The first thing you need to consider is the products or services that you
will be promoting. There is a ton of different products and services
available for you to promote. Finding the right one that pays is the
most important part. When considering what you will promote you need to
look at a few different areas.

1. What percentage does that product pay

2. How well does the sales page convert

3. Does the sales page have cookies and how long does the cookie last

4. What is the minimum payout and how often do they pay

5. How long has the Company been in business

6. What type of reputation and customer service does the company have

These are a few things that I consider when looking at a product to
promote. Always try and test a product before you put your name on a
recommendation for that product. Just as this you are going to open a
brick and mortar business your reputation is very important.

Web Site and Hosting

Next you need to consider the type of site you will build and the hosting
company you will use. Your web site will be your virtual real estate and
you need to assure that is in a good location. You can find many hosting
options by just going to Google and doing a search for hosting company.
When choosing a hosting company here is a few things that I consider.

1. How much bandwidth do they offer

2. How much disk space do they offer

3. How many mysql databases do they offer

4. Can I host multiple web sites from one account

As a beginner those four things should be the only things you really need
to worry about. As you become more experienced and building web sites
and programming there'll be a few other options you will consider, but
for now I think that should do.

The type of web site you build is going to be very important. Don't
worry if you are a complete moron when it comes to HTML there are plenty
of what you see is what you get (wysiwyg) web site builders available
just go to Google and search for web site builders.

A simple direct response web site should be your goal. You do not need
to worry about building a fancy web site with a ton of graphics and fancy
navigation bars. That piece of information alone should take your fear
out of trying to build a site. Remember keep it simple stupid.

A direct response web site is just what it sounds like. Your main goal
should be to capture your visitors’ name and e-mail address. You can do
this by giving away a free report that you produced or by getting a
report that has giveaway rights.

Build a List

You are going to want to build an opt in e-mail list so you can keep in
constant contact with all of your leads. To do this you will need an
autoresponder to make your life a whole easier.

Your goal with your opt in e-mail list should be to build a relationship
so you can offer products that you recommend. Once you have a list that
trust you making money is very simple.

The Process of Profit Maximization

Now there is a process you are going to want to take your visitors
through in order to maximize your profits, here it is in a short
description.

From your opt in page you will want to lead your visitor to a thank you
page that should offer some sort of up sell. Your thank you page should
exit to the product sales page. Even will need to follow up with your new
lead on consistent basis and offer information to help your new customer
and occasionally recommend a product that you believe in.

That is a short version because I'm not trying to make this book just a
quick little plan for you to follow.

That is a real quick plan of action that definitely need some more
consideration, but hopefully it will get your wheels turning so you can
expand on this idea to fit your business. There are many different
things to consider like traffic generation and support but that is a
whole new subject.

Do some research and try to expand on the ideas listed above. Your
business should have goals and your goal should have plans of action.
Put your mind to work, work up plan, and work your plan and success will
be right around the corner.

Shannon Herod is the CEO of makearesidualincome.com and publisher of the
Dreams 2 Reality newsletter. For more tips and business building advice
subscribe to our free Dreams 2 Reality newsletter at: Residual Income

Tuesday, August 08, 2006

How The Little Guy Can Achieve Big Success on The Interent

Affiliate Marketing - How To Get Started Building Profitable Websites

By Dean Shainin [ 14/12/2005 ]
[ viewed 119 times ]

With high speed internet access, email, merchant accounts,
auto-responders, search engines and affiliate marketing tools that are
now available, you can easily start your own affiliate marketing
business. Snail mail, high cost postage and phone bills are a thing of
the past.

There are some myths in affiliate marketing, which attract a lot of
people to it believing they are true. First is they think managing an
online business is easy and second, they think that one can make a
fortune through online marketing in an instant. Probably not even 10% of
those who are into affiliate marketing became rich overnight. There may
be some who fortunately achieved overwhelming success in just a short
span of time after setting up an affiliate program, but not a majority of
them can confidently say they only had luck. Anyone who is successful in
this kind of business would say he worked hard to get to where he is
right now. Success in affiliate marketing takes time and hard work, but
it’s worth it.

If you are planning to start an affiliate program, one of the things you
have to consider is having your own website, not just an ordinary website
but a professional looking one. How do you build an affiliate marketing
website? What are the easy steps to build one? First, you must have
already decided on the theme or niche of your website. It would be better
if you already have an idea what products or services to promote as this
would help you plan the design and lay-out of your web pages. The next
thing to do is to choose a domain name and get it hosted. The domain name
is a unique name used to label the actual address of your website on the
Internet. In deciding what domain name to register, look into the type of
products you are endorsing and the theme of your site. Having the right
keywords in your domain name would give you better chances of drawing
more visitors to your website. Also, choose a top level domain or
extension, such as .com because it is more popular. In selecting your web
host, consider the security of servers and up time guarantees.

Now, you can start creating your web pages. Don’t be disheartened when
you know a little in this field. There are page generation tools and fast
launch sites available online; you just have to search for them.
Countless online sources could help you build an affiliate marketing
website, though you might need time to study and learn the whole process.
This is one of the reasons why your site or the products you are going to
promote must match your interest. Building your marketing website for the
first time would be a lot more fun if you know very well the theme of
your site. If you don’t have time to make your own website, you can use
templates or purchase readily available websites. The latter, however, is
a more expensive option.

The key to draw visitors to your website is to have high quality content;
thus, the next thing you must pay attention to in building your marketing
website is this. There may be several other factors that contribute to
the success of your affiliate marketing site, but a good content tops the
list. This is precisely the reason why users choose to enter your site.
They want to get information and so when they don’t find it, they would
definitely go elsewhere.

Make your site simple yet not without a touch of class in order to make
it appear more of a business website rather than a personal website. This
would be pleasing to the eyes and more interesting to browse. To help you
with the design, you can check some successful online stores to get an
idea on how you can make your site look better. Make sure you don’t
place too many banner ads since these could distract some site users; and
thus, instead of clicking your ad, they might just leave your site and
look for other interesting websites. After all, banner ads are not the
only means of advertising your products. Now your website is complete,
submit its URL to major search engines to increase your traffic.

Grow from where you started. Learn about the use of keywords for search
engine optimization and apply them in your content. Update your site
regularly or add new web pages. Make sure to inform your prospects about
the latest updates in your site. You can use newsletters to accomplish
this. The Internet offers a huge source of information about just
anything, make use of it. Continue to educate yourself on how to improve
your website and soon you’ll find yourself successful in affiliate
marketing.

With today’s internet technology you can easily get started in this
lucrative field called “affiliate marketing.” You can do a simple
online search and find several programs that may interest you.. Take some
time to look into what you think will be of interest to you over a long
period of time. After all, this will be your business.

Monday, August 07, 2006

Top 10 Reasons to Become an Affiliate Marketer

Let's NOT Make a Deal – Graphic Designers Beware When An Owner Says, "I
Need a Partner"

If you’re a business owner, just for fun, try making a deal with one of
the check out clerks over at Office Max, “How about you let me have this
equipment, and if my business does well, I’ll come back and pay you?” Or
you could try approaching your CPA with this, “How about you do my
company’s taxes, and if I have money left over I will pay you with it?”

They sound pretty ridiculous, don’t they?

You’re probably saying, “That would never happen”, and you’re probably
right, but you’d be amazed at how many business owners pitch graphic
designers such a deal. In fact, there seems to be a never-ending parade
of Monte Hall “wanna-be’s” wanting to play, “Let’s Make a Deal”. From the
humorous to the absurd, from the mildly insulting to just plain
fraudulent - if you’ve been a freelance designer for a few years, you
going to see it all.

Over the years business owners have pitched me on some outrageous deals
over the most wacky products imaginable: a hangover pill, wearable
buttons with Bible verses on it, a baby coupon book, dune buggy races and
inspirational decals you can stick on windows. An interesting side note
is that ALL, and I mean all of these business owners were thoroughly
convinced they had the next great idea – and that I would be foolish not
to get in on their rocket ride to fame and fortune.

There’s the Windup, and Here’s the Pitch

The business owner’s pitch is that the graphic designer provides some
upfront work on a project(s), and if the owner’s idea takes off and makes
money, she/he will pay the designer. If the project doesn’t take off the
designer doesn’t get paid and has wasted her/his time - the owner isn’t
out any time or money for the design. Sounds like a good deal, doesn’t
it? Not if you’re the designer.

The deal usually works something a little like this; the business owner
has no money to fund the project and has no VC (venture capital) backing,
yet she/he is convinced they have the next best idea since sliced bread.
Her/his pitch is that the graphic artist does the entire up front design
and creativity, then, if the idea takes off she/he will get a percentage
of the profits or a flat rate. What designers typically hear is, “I am
looking to partner with someone - I am looking for a partner”. This
statement should be one of many HUGE red flags: remember that a partner
is someone what not only has risk in the company, they have a stake and a
say in its creation and direction. As a designer you have nothing. What
the owner really means is, “I need someone to bear all of the upfront
risk for me and if it takes off I may pay her/him.” Ouch.

At this point, a couple of questions have probably leap into your mind:

* Why doesn’t this business owner have any money? Isn’t having working
capital in a business essential for success?

* How will I know that if the business takes off, the owner will pay?
When will they pay, and how much will they pay?

* If this idea is so good, why would any sensible owner want to share in
the future profits?

* Why can’t she/he find business people looking to invest in such a
“great idea”? Shouldn’t venture capitalists (VC) be jumping over each
other to invest in this?

Are All of These Deals Bad Ideas?

Not necessarily. I don’t want to paint a portrait of unscrupulous
business owners preying on unsuspecting graphic designers like a
Hollywood movie about Dracula. These aren’t bad people; at least most of
them, and there are some legitimate projects and business owners out
there that might be worth a look. But over my seven plus years as a
designer, I’ve never been approached with one. If you’re an owner
legitimately looking for someone to help you with your business, or if
you’re a designer has been approached with a deal, I leave you with the
following advice.

My Advice to Business Owners Looking for Help:

* You might want to look into working with a designer who is young,
inexperienced or doesn’t have a lot of work coming in. They might be
willing to take a chance on your project. Be willing to take a lesser
degree of talent and experience when not paying.

* Make sure you’re committed to your project: a business plan, marketing
strategy and competitive analysis are a must. Make sure you’ve seriously
researched your market before you contact any designer.

* Be honest with yourself and the designer. If you have no intention to
pay the designer upfront and you need a partner, let this be known at the
beginning of your conversation. I’ve experienced owners who hold off of
disclosing this until after a proposal and a face-to-face meeting. It
turns out they wasted their time and mine.

* Talented designers really aren’t interested in these types of projects.
She/he has clients more than willing to pay them in cash. You want to
avoid wasting your time and theirs and concentrate on other options. Now
you might get lucky and convince one to help you, but 99 times out of 100
you’re going to be throwing away time.

My Advice to Younger Graphic Designers:

* Use your common sense: If the idea was that good, why would the owner
be foolish to share the profits with you?

* Use your common sense part 2: If the idea was that good the business
owner would have no trouble finding venture capitalists jumping over each
other to invest in the project. Perhaps the owner doesn’t even know how
to do this – red flag here. Remember, there is ALWAYS funding for good
ideas.

* Ask to see a business plan or model. See the projected financial
statements and marketing strategy. Make certain that the business owner’s
put a lot of work into this idea and that it makes sense to you. No
business plan, no designer.

* If this will allow you to practice a new skill, broaden your portfolio
or keep you busy when you don’t have a lot of work coming in you may want
to VERY CAREFULLY consider the project.

* Be wary about being promised “loads and loads” of referrals after you
complete the project, “I am going to tell all of my friends about you”. I
hear this all the time, and if you’re a freelancer, your going to hear it
to, if you believe it let me know – I’ve got beachfront property in
Kansas I’d like you to look at.

* The best advice I can give you is to try to quickly identify the bad
ideas and the scams. Very politely tell the owners that you’re not
interested in the project and leave it at that. Watch your time with
these people; you can invest valuable hours without making a dime. Ouch,
that can hurt.

* Get EVERYTHING and I mean EVERYTHING in writing up front in the form of
a contract.

* Accept the risk: if you do decide to take on a project and it doesn’t
take off. You’ll have no recourse against the business owner.

Designers, use your common sense, if you really need the work and or
experience you may on a rare occasion consider one of these, but protect
yourself at all times. Ask yourself, “If this idea is so good, why can’t
the owner raise any money to pay for a designer?” Remember, your time is
just as valuable as the next person’s; you deserve to be paid for your
time and your expertise. Make sure you protect yourself at all times.

A business savvy graphic designer is often a contradiction in terms;
however, Jeremy is a unique combination of sharp business marketer and
creative designer. This one-two punch provides clients with targeted
marketing, advertising and design projects that yield outstanding results
and a terrific return on their investment; they actually work. Companies
looking to feel more confident and credible with their business brand,
tired of getting lost in a crowd of competitors and always feeling like
they have to compete on price, need to call Jeremy at 480.391.0704.

bereavement affiliate program